The grand final of the Digital Entertainment Track under the 2025 Global Digital Trade Innovation Competition concluded successfully at Hangzhou Grand Convention & Exhibition Center on September 28. Centering on diversified themes including digital cultural trade, globally oriented production of creative content and consumption innovation, the event gathered over 70 elite teams worldwide competing for cutting-edge application breakthroughs in the digital entertainment industry. Relying on its project Empowering Intangible Cultural Heritage via Digital Trade to Build a New Industrial Ecosystem, BWTON Technology Co., Ltd. was honored with the Global Bronze Award of the Digital Entertainment Track.

Based on Spatial Intelligence plus Data Elements, BWTON’s R&D team developed the world’s first intelligent trading hub for cultural resources, tackling prevailing industry pain points including low conversion efficiency of intangible cultural heritage (ICH) commercialization, high cross-border trade barriers and excessive content production costs. The project integrates three major international cultural databases and eight categories of multimodal cultural assets, partnering with 75 key domestic cultural institutions and 30 overseas trade outlets to form a full-cycle closed-loop covering digital collection through global cross-border trading. Supported by the underlying Spatial Intelligence digital infrastructure, the team has finished spatial data annotation for more than 4,000 Chinese ICH IPs and established a digital asset corpus for intangible heritage. The platform enables intelligent extraction and cross-cultural adaptation of cultural symbols, substantially boosting the production efficiency of digital content.

Judging experts spoke highly of the project’s practical value. They commented that the innovative integration of data elements and spatial intelligence not only breaks bottlenecks restricting the digital transformation of cultural resources, but also pioneers a closed-loop industrial ecosystem of Cultural Gene – AI Generation – Global Trade, setting a replicable technical model for the digital cultural trade sector.

Going forward, BWTON will further advance the innovative deployment of its core Spatial Intelligence & Data Elements technologies within digital trade, accelerate the construction of a global digital cultural trade platform, and help outstanding traditional Chinese culture gain global influence amid the digital era.